SEO has almost always been known as the “free SEO” search engine. And it is in a sense, since we do not have to pay to appear in one position or another, but we must not forget that appearing in better positions carries a cost.

In order to have good visibility, it is necessary to generate content of value, to achieve links that help us, to optimize our website so that it is “friendly” for search engine robots, etc. And all this implies a cost, which is sometimes internal, in working time, and on other occasions, involves the hiring of a specialist to help us.

Another issue to keep in mind with seo services london is that, in the vast majority of cases, the results are not immediate. We must invest efforts for a time to be able to appear in good positions, and keep work (and sometimes even increase) to improve or not to lose what has been achieved.


The ethics of SEO companies

I want to clarify that:

  1. I) we do not deceive Google, with whom we have a very good relationship.

Ii) We are not lining up doing so through techniques that go against the editorial criteria of this search engine.

It is also worth mentioning that since OVERALIA, we have promoted the creation of SEMPO (International Association of Search Engine Marketing Professionals, with more than 500 companies from all over the world) with the intention of carrying out, together with the sector, actions of dynamization and training, to A better understanding of how to integrate these new techniques of Internet promotion, within the role of traditional Marketing. But not to deceive Google.

Apart from the 7 Spanish companies that are in SEMPO there are many more companies in our country that offers Marketing and Search Engine Positioning services.

I do not know all of them, but I can say that I have had contacts or relationships with very good professionals and competitors in a very complex sector (no one can assure that you are in the first position).

Regarding Internet Monitoring and Reputation

Some SEO companies , we also offer monitoring and image tracking services on the Internet.

These services are based on defining a preventive and reactive strategy to preserve the image of product, brands or people (generally managers) in search engine results through a series of keywords.

It is a service that traditionally offers communication companies, but within the context of the Internet and especially in organic results, makes it especially technical and complex for this type of more traditional companies.

These activities do not mean that they are fraudulent or misleading to Google.

In any case, I want to make clear that both Overalia and SEMPO Spain, we want to promote the market with projects that help the business of our country to have greater visibility on the Internet and as a result, generate a profit that is reflected in the results Of companies.

Some have spent many years evangelizing the market, to offer and sell our services in a young, complex and unknown sector. The truth that this type of articles does not help anything to the sector in general, and less to those who in good faith have collaborated for greater diffusion and understanding. In any case my contributions, from Overalia, Sempo or other forums where you have the opportunity to participate will go the other way. Contextualized.

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